Privacy policy
Last updated: February 24, 2025
This Privacy Policy describes how Beshap (the "Site," "we," "our," or "us") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase on www.beshap.com (the "Site") or communicate with us in any other way regarding the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, a website visitor, or another person from whom we have collected information in accordance with this Privacy Policy.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "last updated" date, and take any other steps required by applicable law.
How we collect and use your personal information
In order to provide the Services, we collect and have collected over the past 12 months personal information about you from various sources, as outlined below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce applicable terms of use, and protect or defend the Services, our rights, and the rights of our users or others.
What personal information do we collect?
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies you, relates to you, describes you, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information we collect directly from you
The information you submit to us directly through our Services may include:
- Contact information, including your name, address, phone number, and email address.
- Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Information related to your account, including your username, password, security questions, and any other information used for the security of your account.
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Information related to your purchases, including the items you view, add to your cart, save to your account, such as loyalty points, reviews, recommendations, or gift cards, or the purchases you make.
- Loyalty points/product reviews/referrals/gift cards saved
- Customer service information including the information you choose to include in your communications with us, for example when you send a message via the Services.
Certain features of the Services may require you to provide us directly with certain information about yourself. You may choose not to provide this information, but this may prevent you from using or accessing those features.
We may also automatically collect certain information regarding your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including information about your device, browser, network connection, IP address, and other information related to your interaction with the Services.
Finally, we may obtain information about you from third parties, including suppliers and service providers who may collect information on our behalf, such as:
- The companies that support our Site and our Services, such as Shopify.
- Our payment providers, who collect payment information (for example, your bank details, your credit or debit card information, your billing address) in order to process your payment, fulfill your orders, and provide you with the products or services you have requested, as part of the execution of the contract we have entered into with you.
- When you visit our Site, open or click on the emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.
All information we obtain from third parties will be processed in accordance with this Privacy Policy. Please also see the section below, Third-party websites and links.
How we use your personal information
- Provision of products and services. We use your personal information to provide you with the Services in order to fulfill our contract with you, including processing your payments, fulfilling your orders, sending you notifications related to your account, your purchases, your returns, your exchanges, or other transactions, to create, maintain, and manage your account, to arrange shipping, facilitate returns and exchanges, and other account-related features. We may also enhance your shopping experience by allowing Shopify to link your account to other Shopify services you may choose to use. In this case, Shopify will process your information in accordance with its Privacy Policy and Consumer Privacy Policy.
- Marketing and advertising. We may use your personal information for marketing and promotional purposes, for example, to send you marketing, advertising, and promotional communications via email, SMS, or postal mail, and to present you with advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, in accordance with Article 6, paragraph 1, point f), of the GDPR.
- Security and fraud prevention. We use your personal information to detect, investigate, or take action regarding potential fraudulent, illegal, or malicious activities. If you choose to use the Services and create an account, you are responsible for the security of your account credentials. We strongly recommend that you do not share your username, password, or any other access information with anyone. If you believe your account has been compromised, please contact us immediately. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in ensuring the security of our website for you and other customers, in accordance with Article 6 (1) (f) of the GDPR.
- Communication with you and improving services. We use your personal information to provide customer service and improve our Services. This is in our legitimate interest in order to respond to your requests, provide you with effective services, and maintain our business relationship with you, in accordance with Article 6 (1) (f) of the GDPR.
Cookies
Like many websites, we use cookies on our site. For more information about the cookies we use in operating our store with Shopify, see https://www.shopify.com/legal/cookies. We use cookies to power and improve our site and services (including remembering your actions and preferences), to perform analytics, and to better understand user interaction with the services (in our legitimate interest to administer, improve, and optimize the services). We may also allow third parties and service providers to use cookies on our site to better tailor services, products, and advertising on our site and other websites.
Most browsers automatically accept cookies by default, but you can choose to configure your browser to delete or refuse cookies through your browser settings. Please note that deleting or blocking cookies may negatively impact your user experience and may result in the malfunction or unavailability of certain Services, including some features and general functionalities. Additionally, blocking cookies may not completely prevent information sharing with third parties such as our advertising partners.
Our website also recognizes the Global Privacy Control (GPC) signal, which allows you to opt out of certain uses or disclosures of your information. If you inform us of your preference via the GPC, we will treat this signal as a valid request to disable sharing/targeted advertising for the associated browser or device and, if we are able to associate the device sending the signal with a Shopify account, we will also apply the opt-out request to that account. To learn more about global privacy control, you can visit the site https://globalprivacycontrol.org/. Except for the overall privacy control, we do not recognize other 'Do Not Track' signals that may be sent by your web browser or device.
In certain circumstances, we may disclose your personal information to third parties for contract enforcement, legitimate purposes, and for other reasons subject to this privacy policy. These circumstances may include:
- With vendors or other third parties that provide services on our behalf (for example, IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).
- To business and marketing partners in order to provide you with services and to offer you advertisements. Our business and marketing partners will use your information in accordance with their own privacy policies.
- When you request or consent to us disclosing certain information to third parties, for example, to ship products to you or through your use of social media widgets or login integrations, with your consent.
- With our affiliates or otherwise within our group of companies, in our legitimate interest to conduct a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligation (including to respond to subpoenas, search warrants, and similar requests), to enforce applicable terms of use, and to protect or defend the Services, our rights, and the rights of our users or others.
In the past 12 months, we have disclosed the following categories of personal information and sensitive personal information regarding users for the purposes stated above in the sections 'How We Collect and Use Your Personal Information' and 'How We Disclose Personal Information':
| Category | Categories of recipients |
|---|---|
|
|
We do not use or disclose any sensitive personal information without your consent or for the purpose of inferring characteristics about you.
With your consent, we share personal information for the purpose of conducting advertising and marketing activities, as follows.
In the past 12 months, we have 'sold' and 'shared' (in the sense that these terms are defined in applicable law) personal information for the purpose of conducting advertising and marketing activities, as follows.
| Category of personal information | Categories of recipients |
|---|---|
| Identifiers such as name, email address, and phone number | Business and marketing partners |
| Business information such as records of products or services purchased | Business and marketing partners |
| Usage data | Business and marketing partners |
Third-party websites and links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies as well as their other terms and conditions. We do not guarantee and are not responsible for the privacy or security of these sites, including the accuracy, completeness, or reliability of the information found on these sites. The information you provide on public or semi-public sites, including the information you share on third-party social media platforms, may also be accessed by other users of the Services and/or users of those third-party platforms, without limitation on its use by us or by a third party. The inclusion of these links does not imply that we endorse the content of these platforms or their owners or operators, unless otherwise stated in the Services.
Children's data
The Services are not intended to be used by children, and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details provided below to request its deletion.
As of the effective date of this Privacy Policy, we are not aware that we 'share' or 'sell' (in the sense that these terms are defined in applicable law) personal information of individuals under the age of 16.
Security and retention of your information
Please note that no security measure is perfect or infallible, and we cannot guarantee 'perfect security.' Furthermore, the information you send us may not be secure during its transfer. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
Your rights
Depending on your place of residence, you may have all or some of the rights listed below regarding your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in some cases, we may deny your request in accordance with the law.
- Right of Access / Knowledge : you may have the right to request access to the personal information we hold about you, including details regarding how we use and share your information.
- Right to Deletion : you may have the right to request that we delete the personal information we hold about you.
- Right to Rectification : you may have the right to request that we rectify the inaccurate personal information we hold about you.
- Right to Data Portability : you may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.
- Right to Opt-Out of Sale, Sharing, or Targeted Advertising : You may have the right to ask us not to āsellā or āshareā your personal information or to opt-out of the processing of your personal information for purposes considered ātargeted advertising,ā as defined in applicable privacy laws. Please note that if you visit our Site with the global privacy control opt-out signal enabled, depending on where you are located, we will automatically treat this as a request to opt-out of the āsaleā or āsharingā of information for the device and browser you are using to visit the Site.
- Restriction of Processing : You may have the right to ask us to stop or restrict the processing of your personal information.
- Withdrawal of Consent : when we rely on your consent to process your personal information, you may have the right to withdraw that consent.
- Appeal : you may have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our refusal.
- Communication Preferences Management : We may send you promotional emails, and you can choose to stop receiving them at any time by using the unsubscribe option included in the emails we send you. If you unsubscribe, we may continue to send you non-promotional emails, such as those regarding your account or the orders you have placed.
You can exercise any of these rights as indicated on our Site or by contacting us at the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to ask you for information to verify your identity, such as your email address or account information, before we can respond substantively to your request. In accordance with applicable laws, you may designate an authorized agent to exercise your rights on your behalf. Before we accept such a request from an agent, we will require that they provide proof that you have authorized them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the timeframes set by applicable law.
Complaints
If you have complaints regarding how we handle your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on your place of residence, you may have the right to appeal our decision by contacting us using the contact details provided below, or to lodge a complaint with your local data protection authority. For the EEA, you can find a list of competent data protection supervisory authorities here.
International users
Please note that we may transfer, store, and process your personal information outside the country in which you reside. Your personal information is also processed by staff and third-party service providers and partners in those countries. If we transfer your personal information outside of Europe, we will rely on recognized transfer mechanisms such as the European Commission's standard contractual clauses or any equivalent contract issued by the competent authority in the United Kingdom, if applicable, unless the data transfer is to a country whose level of protection has been deemed adequate.
Contact
If you have questions regarding our privacy practices or this privacy policy, or if you wish to exercise any of the rights you have, please call us or send us an email at support@beshap.com.
Contact details
Email: support@beshap.com
Address:
SMART IA ECOMMERCE FZCO
IFZA Business Park, Dubai Digital Park (DDP)
Local No. 51661-001
Dubai Silicon Oasis
Dubai, United Arab Emirates
Phone: +971 55 831 2992
For the purposes of applicable data protection laws and unless expressly stated otherwise, we are the data controller of your personal information.
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